
Made. With. Love.
Inspired by African heritage and culture, everything that we create comes from a place of passion and pride. Each and every aspect of what we produce is treated with care and attention to detail.
As we connect with our customers they will quickly begin to feel the warmth and love that is put into all aspects of our service.
Our Story
Precious Moments was started by Precious Gough who wanted to create an Afrocentric Lifestyle Brand that seeks to bring real value to its customers by providing high quality African inspired luxury goods, great food and fun experiences at an affordable and competitive price point.

Precious Moments Home Decor
When we started working on our Home Decor range, we wanted to work with a variety of suppliers and manufacturers that pride themselves on the work they do. We always want to ensure that our customers love our premium products and would be happy to have them in their homes.
With our Home Decor range we wanted to ensure that we looked at fabrics and materials that would deliver on our promise of great quality products. With our Afrocentric theme we are bringing something really unique to the market.

Precious Moments Home Food
When Precious Moments first started the focus was on producing delicious baked goods for the local community. It was about creating memorable moments for people, sharing delicious cakes and cupcakes with their friends and family.


With our Food range we wanted to ensure that we started where we love, and thats baked goods, like our cakes and cupcakes. We pride ourselves in knowing that our customers really appreciate our homemade delicious range of flavours from red velvet to cinnamon crunch.
With launching Precious Moments we introduced our Cake in a Jar which has become the new favourite. Currently we’re working on more amazing food products coming in the future.
Meet the Team
“At Precious Moments we strive to shine a spotlight on traditional African values in the way that we conduct our business.
Our culture is one of great hospitality driven by these simple principles of community, passion and service to others.
With everything that Precious Moments does we aim to ensure that these values are always front and centre. The goal is to give a long-lasting unforgettable experience that will live in the hearts and minds of everyone that engages with us.”

Precious Gough
Founder and CEO

Taps Mugweni
Design and Strategy

Tracey Zengeni
Social Media Manager

Louisa Elliott
Customer Care

Adam Gough
Sales
